Bob McShane has 18 years of CPG industry experience in a variety of category
management, sales and marketing executive positions.
"I learned the business from the ground up with Nestle
Foods. At Crossmark I managed all of our category management efforts,
leading a national team of 120 analysts and working with a wide range of
retailers and manufacturers. My in-depth data experience comes from my
years at IRI, where I developed our Category Analysis Suite™, Retailer
Template Suite™, Retail Execution™ and other insight applications used as
content for the CPGNetwork™ and Retail Network™ business collaboration platforms. Throughout my career I have developed and
implemented many replica rolex watches successful category management and sales training
programs and have shared my expertise at several national seminars."
Additional information: Personal Resume
and Personal Photos.