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Insight Tools
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The need for category management support continues to grow in
the CPG industry. Not only required for annual category planning, but
more frequently this information is also needed for everyday tactical sales
planning.
In fact, in many sales organizations less than 10% of all
sales plans and presentations are prepared using retailer-specific analysis.
Also, with the typical retailer only conducting annual category planning for
a fraction of their average 250+ store categories in any given year, it is
virtually impossible for the categories to be managed within a store portfolio.
Both manufacturers and retailers have similar category
management analysis issues:
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Takes Too Long
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Not Scaleable
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Varying Expectations
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People-based Insights
To solve these issues, RPM Category Management provides the
RPM CatManSuite™. |
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Whether used for category planning or for making everyday
business decisions and presentations, these tools provide answers to the
issues at hand. Best of all, this analysis is now available in hours,
not days. |
RPM CatManSuite™ Design:
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The RPM CatManSuite™ applications incorporate a modular design that
separates the data importation, data analysis and "IntelliText" components.
What this means is that they offer incredible flexibility and may be
customized to work with ACNielsen's NITRO, IRI's XLerate and InfoPro, and
Bristol's DataAlchemy technology. They may be tailored to meet each
individual company's needs. They are also Microsoft Excel-based
applications, so they require no special software, require a minimum of
training, and work within the standard industry productivity platform. |
RPM CatManSuite™
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Benefits:
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Category
Overview
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Category
Assortment
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Category
Promotion
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Ahold Templates
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Albertsons
Templates
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Custom Modules
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Analysis
solutions designed to answer common business questions.
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Retailer-specific analysis available for all planning and presentations.
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Automated data
tables, graphs and intelligent analysis summaries.
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Presentation-ready with no special software or training investment.
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Works with
multiple data sources and platforms, easily customized.
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Decrease time,
increase scale, improve quality, and increase ROI.
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