Information Resources, Inc., Chicago, IL

4/2000-12/2003

Vice President, Product Management and Marketing

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Responsible for the product development, marketing and management of services, applications and data that are used to address common CPG industry business needs.

• Category Analysis Suite™ insight analysis applications used to automate the development of category management analysis and planning.  Clients include Albertsons, Food Lion, Target and Sara Lee, plus many more.

• Data Detective™ training program used to train internal employees and 300+ external clients on CPG industry category analysis best practices.

• Retail Execution™ data and applications used for retail item distribution, new item speed-to-shelf and store clustering analysis and management.

• IRI Product Dictionary™ data and services used for the creation of custom product hierarchies, data warehousing solutions and UCCNet on-boarding.

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Development and presentation of IRI Consumer Connection™ client seminars.

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Work directly with CPG retailers on the development and automation of best practices.

Vice President, Knowledge Group Insights and Delivery

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Leadership for the development and delivery of analytical services and training offerings focused against CPG client sales and marketing departments.

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Management of the Tactical Sales Consulting, Broker Sales & Services, InfoScan Service Bureau and Project Management departments (total of 26 team members).

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Responsible for the development and presentation of client sales proposals.

Crossmark, Inc., Plano, TX

3/1997-3/2000

National Vice President, Category Management

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Directly responsible for total U.S. category management leadership and the management of 120+ category analysts and seven category management directors.

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Led national reorganization of department, saving $1.3 mm annually, while managing through company’s national expansion involving twelve mergers and acquisitions.

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Led the development of suite of proprietary analysis applications (TrakSuite™).

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Core member of highly successful national new business interview team.

Sales Mark, Inc., Memphis, TN

6/1991-2/1997

Director, Marketing and Space Management

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Managed five department members supporting all retailers in marketing area.

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Developed new client representation interview process and presentations that were successful growing company to number one revenue position in all three markets.

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Produced and implemented nine category management planning projects for Kroger Delta KMA during 1996 alone, averaging 27% incremental volume growth.

Director, Retail Sales

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Responsible for a 60-person grocery channel and 10-person convenience channel retail sales team covering the states of Tennessee, Arkansas and Mississippi.

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Developed a professional sales training program and PC-based retail tracking system.

Nestle Foods Corporation, Purchase, NY

6/1986-6/1991

Unit Manager – Albuquerque, NM

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Directly responsible for all Nestle business in West Texas and New Mexico as well as the management of two direct account managers and ten retail sales representatives.

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Increased unit direct account sales volume 29.2% to $8.5 million in annual sales and achieved 116.1% versus unit sales and display quotas over a two-year period.

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Developed multiple local marketing promotions leading to incremental sales volume.

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Selected to lead National Advanced Selling Skills Seminar.

Business Development Manager – Atlanta, GA

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Developmental business support position reporting directly to Zone V.P. of Sales.

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Developed and implemented a PC-based quota allocation and tracking system.

Business Development Analyst – Purchase, NY

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Pioneered new corporate support position to act as liaison between the sales and marketing departments, providing fact-based selling support and training to the field.

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Recruited and selected from the entire national sales force for this position.

Key Account Manager – Wilmington, NC

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Responsible for Quinn Wholesale, Wilson’s, Piggly Wiggly and IGA retailer accounts.

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Achieved 103% versus direct account quotas (after tracking at 85% on transition).

Retail Sales Representative – Wilmington, NC

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Selling and merchandising to all classes of trade in the Eastern North Carolina market.

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Winner of numerous regional retail sales, display and distribution contests.

University of South Carolina, Columbia, SC

Bachelor of Science – Marketing, June 1986

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Graduated with honors (3.63/4.00 GPA, 4.00/4.00 GPA in major).

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Selected as member of Who’s Who Among Students in American Universities and Colleges, winner of AFROTC 4-year scholarship and officer in Sigma Chi fraternity.

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Married to Elisa since 1992, no children.

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Born in Hamburg, NY and attended high school in South Carolina.

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Trained as a Six Sigma Green Belt with experience leading a DMAIC project.

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Guest lecturer at Indiana University’s Kelley School of Business MBA program.

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Extremely experienced working with IRI and ACNielsen scanner and panel data.

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Highly knowledgeable in the use of Microsoft Office applications and Microsoft VBA.